Why AI/ML is a game changer for content marketing
Best-selling author Seth Godin once said, “Content marketing is the only marketing left,” and that’s been reflected time and time again in the industry. Content marketing is often leveraged for brand...
View ArticleCloud Computing Continues to Reshape Capital Markets
Sponsored by: ION Listen on Apple, Spotify, Google or Buzzsprout When cloud technology was first introduced in markets, many people in the financial services sector were hesitant. There were concerns...
View ArticleWhy AI/ML is a game changer for content marketing
Best-selling author Seth Godin once said, “Content marketing is the only marketing left,” and that’s been reflected time and time again in the industry. Content marketing is often leveraged for brand...
View ArticleCloud Computing Continues to Reshape Capital Markets
Sponsored by: ION Listen on Apple, Spotify, Google or Buzzsprout When cloud technology was first introduced in markets, many people in the financial services sector were hesitant. There were concerns...
View ArticleWelcome to the new SmartBrief.com
As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website, a hub for connecting professionals with the information they need to succeed in...
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Robots, AI ruled CES 2024
The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES...
View ArticleSmart devices, smarter hackers?
How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies...
View ArticleAHIP 2024: Tech, human touch a balancing act
Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient...
View ArticleHow to drive business agility through modern data management practices
Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for...
View ArticleWhy it’s time to add Reddit marketing to your mix
Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in...
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Shining a light on the missing menopause market
Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now...
View ArticleGet immersed in the AI Impact
SmartBrief’s AI Impact virtual summit is back again this year, this time with a series of webinars that explore how AI is transforming work at the industry level. Join thought leaders and industry...
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How first-party data can help travel advertisers execute successful campaigns
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers...
View ArticleIt is now time for brands to promote national healing
Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are...
View ArticleWhere to find the 2025 Super Bowl ads
As of the end of January, we know who is playing in Super Bowl 2025 — and pretty much know most of the brands advertising in what many say is adland’s biggest day. Fox Sports reported in November that...
View Article6 pop-up ad targeting techniques to skyrocket your results (Part 2)
In part one of this pop-up ad targeting series, we explored six types of high-converting pop-ups and why they are effective. Now, it’s time to take it a step further. This time, I’ll show you...
View Article4 steps to unlocking employee potential with AI
With remote and hybrid setups becoming the new norm and CEOs placing a premium on employee productivity, AI and machine learning can help businesses unlock their employees’ full potential. However, it...
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Best practices for encrypting and securing data under zero trust
What are the best practices for integrating encryption with zero-trust architecture? Why are end-to-end encryption, strong authentication, continuous monitoring and regular audits so important?...
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The impact of brand identity on customers’ psychology
Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand...
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